Ads proliferate across St. Louis as hospitals push services

St. Louis Post-Dispatch, November 21, 2012
The St. Louis area is a booming healthcare market, and health systems and hospitals are using marketing and advertising dollars to compete for patients and promote their brands and niches. TV ads that promote a health system?s cancer treatments. Radio spots that proclaim the virtues of bariatric surgery. Sponsored links found with Web engine searches. All these messages are aimed at capturing your future healthcare dollars. Some healthcare experts question whether hospitals should spend so much money on advertising, especially the nonprofit health systems that pour tax-exempt funds into these campaigns.

MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2014 a division of BLR All rights reserved.