There are many reasons for a hospital to go green that executives understand well. There are the cost savings, the many merits of taking on a social responsibility, and the awards and recognition attendant to taking on environmentally friendly practices.
But green initiatives can also support marketing initiatives in three surprising ways.
1. Marketplace differentiation
Last month, Cleveland Clinic was awarded the EPA's "Energy Star Partner of the Year" award for the second year running. The honor was recognition for integrating energy management into its mission to put patients first.
Cleveland Clinic also received Practice Greenhealth's "Environmental Leadership Circle Award" for the third year in a row. The health system received these distinctions because it improved efficiency by 1.5 percent despite a higher employee density and the addition of more than 150,000 square feet of space. It also reduced costs by $1.2 million by managing energy use.
In addition to pleasing hospital leaders and the government, Cleveland Clinic's green achievements are important to patients, says Executive Sustainability Officer Christina Vernon. View Slideshow.