Disney's marketing now starts in the delivery room

Time, February 9, 2011

Apparently, it's never too early to get your child into the consumer mindset.

The NY Times reports that Disney-affiliated agents are dropping in on moms soon after they've given birth. The agents come bearing gifts: free onesie-like baby bodysuits adorned with Disney characters like Simba from "The Lion King." In exchange for the gift, moms give up their e-mail addresses—and open themselves up to the possibility that they (and their kids, of course) will get hooked on a parade of Disney products earlier than any family trying to save money would hope.


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