Some hospitals invest in luxury amenities to draw patients

St. Petersburg Times, January 18, 2011

A concierge welcomes guests at a marble reception desk overlooking a soothing waterfall. Fresh apples, locally roasted coffee and pitchers of water with lemon slices beckon.

While waiting for appointments, women can browse a menu of services featuring massage therapy, meditation and beauty consultations. They are offered robes made by the vendor that supplies the Ritz-Carlton.

"I call it the spa," said 57-year-old Connie Haile, who has been coming here for three years.

The name etched in frosted glass: Center for Women's Oncology at Moffitt Cancer Center.

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