Social networks and 40-something women

eMarketer, December 17, 2008
An October study conducted by SheSpeaks found that more than four out of 10 women in their 40s surveyed had created a social networking profile. Women with teenage children were found to be more likely to talk about products online. More than 70% of mothers of teenagers reported to have discussed brands online, compared with 63% of all responding women.

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