The doctor is out of Lipitor ad campaign

Chicago Tribune, September 3, 2008
Pfizer Inc. has resumed television ads for the cholesterol pill Lipitor, six months after stopping commercials with artificial-heart inventor Robert Jarvik that led to a congressional investigation. In the new ads, the endorser is a talent agent from the San Francisco area who tells viewers he started taking Pfizer's Lipitor after surviving a heart attack. Pfizer had run frequent TV ads from late 2006 through February in which Jarvik endorsed Lipitor. While he holds a medical degree, Jarvik never completed licensing requirements to practice medicine.

MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.