Why consumers may never be the same
Advertising Age, April 29, 2008
Will the current economic downturn affect consumer behavior for a few months. . . or forever? One brand strategy VP argues the latter: Our customers' behavior is changing right under our noses, he writes. "When the economy bounces back, you might find that what motivates consumers to choose or not choose your brand has changed. This is critical learning that needs to be sought now, not after you launch a shiny new post-recession ad campaign."