Online videos vie for patients' minds and hearts
The Tennessean, February 21, 2008
The online video-sharing site YouTube has become a battleground in the competition among Nashville-area hospitals for heart care patients. Saint Thomas Health Services and Vanderbilt University Medical Center are trying to generate word-of-mouth marketing by posting videos on the site with testimonials from patients. Doctors and staff also talk up their own experience on the video clips as well.