Strategies to capture market share
Sg2 (free registration required), April 3, 2009
Increasing market share in today's environment is not easy, as patient volumes are down and people are postponing elective surgeries and cutting back on doc visits. Sg2 analysists suggest capturing new market share to recoup any that has been lost. They also say it's important to go into the market aggressively and capture the volumes that still exist, and establish benchmark metrics that go beyond market share and regularly evaluate progress.