Healthcare reform and its many permutations are creating new and more specialized leadership roles into the C suite.
Nobody had ever heard of a chief experience officer until Cleveland Clinic coined the phrase just a few years ago. Now qualified clinician-executive candidates for the post are in high demand, says Travis Singleton, senior vice president at Irving, TX-based physician recruiters Merritt Hawkins.
"It's an example of a provider executive that didn't exist two years ago [or] maybe even one year ago, and now it is one of the best paid, most common, and popular executive positions—and necessary—in this new environment," Singleton says.
"Those infrastructure C-level positions get more into the profit center management and it's highly complex. You may have had a large health system two and three years ago, but it only employed 10% to 15% of physicians, whereas now they can employ 70% to 100% of physicians. That brings on a whole other realm of experience, management oversight, compliance, and integration."
Singleton says the chief experience officer looks at hospital operations "through the patients' eyes," managing flow and care contact points.