Today's health care marketplace is continually evolving ? most recently in response to health reform laws, emerging technologies and social media. Health plans are compelled to refocus member outreach efforts to remain competitive and relevant in the eyes of Web-savvy members. This e-book conveniently consolidates a variety of articles covering topics such as how to turn social media into a recruitment tool, create personal health coaching programs, and see health reform as an opportunity to educate and build retention.
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