Co-opetition is not a buzz word or fad. While it may seem like a new development in the health care industry, the term and the actual practice of co-opetition have been quite common in other industries for many years. Co-opetition recognizes that at times an organization can be more successful if it reaches out to cooperate with another organization - sometimes, a competitor - who has a product, technology, service, or geographical presence that the first organization does not.
Ernst & Young LLP
Health Sciences Advisory Services
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