If you're researching your next doctor, you might be tempted to search their names online to see what other patients said about them. However, a new study suggests you might be in the minority. Doctor ratings are less popular than other online consumer reviews of products like toasters, cars and movies. The study found most adults hadn't checked online physician reviews -- and most said a conveniently located office and accepting patients' health insurance was more important. Still, the sites do appear to be swaying opinions. About one-third of patients who viewed online sites sought out or avoided physicians based on their ratings.