3 Better Ways to Market Bariatric Surgery

Marianne Aiello, for HealthLeaders Media , December 11, 2013

If you're still using before and after photos to promote the benefits of weight loss surgery, check out these forward-thinking marketing tactics in use by hospitals around the country.

Initially, promoting a bariatric surgery service line is a marketer's dream—the before and after photos combined with patient testimonials create a visual and compelling appeal to potential patients.

However, as competition has increased and the number of surgeries performed in the US have decreased (down from 200,000 in 2008 to 150,000 in 2010, according to the American Society for Metabolic & Bariatric Surgery) marketers have had to search for fresh ways to attract enough weight loss surgery candidates.

Recently, I've come across three untraditional hospital efforts that are presenting their weight loss surgery programs to patients in a whole new light.

1. A Weight Loss Surgery 'Visualizer' App
Some patients may be considering bariatric surgery, but have a hard time visualizing their potential results. Now Desert Springs Hospital Medical Center in Las Vegas has an app for that.

The smartphone application, called "the shaper," allows users to "upload your own photo and gently swipe away the extra pounds from your body, receiving an instant preview of how a bariatric procedure can transform your physique," according to a press release.

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2 comments on "3 Better Ways to Market Bariatric Surgery"

M Semmer (10/14/2015 at 12:32 PM)
Are these new patient getting techniques or are they brand building? One is a little farther up the patient funnel than the other and can make a difference in the time to ROI.

Mike Ranson (12/11/2013 at 1:46 PM)
An App, a newsletter, and a fashion show? That's it? An App? Really?




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