This summer, one of the most popular press release topics that have landed in my email inbox is hospital-sponsored farmers markets—a trend that kicked into high gear a few years ago and has been increasing ever since.
After a little digging it becomes clear that farmers markets are not all these organizations have in common; they are just one of the ways hospitals are working with their communities to improve population health.
Gundersen Lutheran Health System in La Crosse, WI, is a leader in the effort. While it does not have one of those ubiquitous farmers markets, it does have a diverse array of initiatives and partnerships aimed at population health.
Like most hospitals, Gundersen has long been committed to the health of its community and has traditionally engaged consumers in health and wellness by offering health fairs, screenings, and other types of patient education.