Involve Physicians in Campaign Strategy

HealthLeaders Media Marketing Weekly - September 22, 2010 | Involve Physicians in Campaign Strategy
View as a Webpage | Subscribe for Free
Involve Physicians in Campaign Strategy
Marianne Aiello, for HealthLeaders Media

Healthcare marketers can't do their jobs without physicians. At many organizations, that means featuring physicians in video testimonials and in print ads that feature a cheery group of clinicians in brightly colored scrubs. But some hospitals are beginning to realize the value of involving service line directors and other doctors in the strategic marketing planning process. [Read More]
  September 22, 2010


Editor's Picks
Hospital uses Skype in the delivery room
It's no longer business as usual in today's maternity ward as smartphones with internet access become more prevalent. Now, friends and family members are receiving photos of newborns even as they are in the waiting room, at home, or even further away. Brockton (MA) Hospital embraced this trend by allowing two soldiers stationed overseas to watch their wives give birth via Skype. Although the hospital usually doesn't even allow cell phones into the delivery room, it made an exception in these cases to greatly enhance the patient—and family—experience. [Read More]
Hospital CEO practices what she instructs
Some CEOs are more apt than others to go into the trenches with their employees. And then some, like Penrose Hospital CEO Margaret Sabin, go into the workout room. Twice a week she instructs an exercise class for hospital employees. Her commitment to her employees' health extends beyond working out—in the nearly two years she's been CEO, she has replaced soda with juice in most hospital vending machines and often holds small meetings while walking through the hospital campus. This story is a great example of leadership showing they truly care about employees. [Read More]
Cleveland Clinic Gowns Get von Fursternberg Touch
Fashion designer Diane von Furstenberg, best known for her wrap dresses and bold prints, has taken a new step for the Cleveland Clinic: providing advice on designing a new hospital gown. The open-backed gown of yesteryear, still found in many hospitals, is being replaced with sides that tie and the Cleveland Clinic logo in the fabric design. The clinic has been working on a new design for the last three years. Several prototypes were created but turned down for not being more attractive than the older gowns. Initial feedback on the new gowns has been good, but some men have commented that they found the print fabric a bit too feminine. I'm looking forward to viewing the final product. [Read More]
Campaign Spotlight
Promoting a Fast ER, a Faster Driver
The race car's tires screech as it pulls into the pit stop. Then the video cuts to NASCAR driver Mark Martin. "You know what emergency room care is like at ER Extra?" he asks. The footage switches back to the racetrack pit crew quickly changing the car's tires and making other adjustments before it speeds away again. "Well," Martin says. "It's a lot like that." [Read More]
Sponsored Headlines from IBM
Mayo Clinic radiology process transformation: Mayo Clinic transforms the way it processes and interprets medical imaging results to enable more accurate detection.

Best practices in complex patient care decisioning: From clinical alert notification and clinical trial management to staff scheduling and claim processing, providers are transforming core processes through intelligent decisioning.

Smarter healthcare virtual scenario: Access the smarter healthcare virtual scenario to see first-hand how process improvement can lead to new, enhanced levels of healthcare delivery.

Providing better healthcare through smarter collaboration: Read this brief to see how smarter collaboration can streamline processes, improve communication and deliver outstanding customer service.

Drive better business outcomes through Web portals: Your Web presence may be the only way customers and partners get work done. You need to make those interactions count.

IBM Study: Leveraging the Value of Portal Solutions: The IDC recently did a study comparing the total cost of ownership of in-house portal development with that of portals developed with IBM® WebSphere® Portal.

Calendar of Events

On Demand: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

On Demand: Five Proven Steps to Improve Patient Satisfaction Scores

On Demand: Beyond ROI: Prove the Success of Your Marketing Efforts

On Demand: Cancer Service Line Success: Better Coordination, Better Outcomes

On Demand: Marketing Oncology: Service Line Strategies for Marketers

On Demand: Strategic Marketing Lessons from Other Industries: 5 Innovative Ideas That Work

Stay Connected to Marketing Weekly
To help us ensure future delivery of HealthLeaders Media Marketing Weekly, please add our "From" address——to your address book or e-mail whitelist.

From HealthLeaders Magazine
Beyond Going Green
Expectations for environmental sustainability and stewardship are growing as healthcare leaders face heightened scrutiny from government and community. [Read More]
Service Line Management
Creating Stroke Systems of Care
If U.S. healthcare is headed toward a model that eliminates fragmentation and emphasizes continuity and cooperation, stroke care may be leading the way and making a difference in patients' lives. [Read More]
Marketing Forum

Three E-mail Marketing Success Stories: Email marketing is often seen as another method of advertising, but to truly gauge the value of email for an organization we must look to its ultimate goal: communication. Organizations need to share information both internally and externally. Proper internal communication allows more efficient operations, higher morale, and promotion of internal initiatives. Externally, ideal communication can be used to establish a strong brand image, ultimately creating meaningful relationships with all stakeholders. [Read More]
Audio Feature
Why Patient Experience Should Drive CEO Decision-Making:
If a hospital is to become patient-centric, the CEO has to have patient experience at the top of his or her list of concerns, says Gary Adamson, chief executive officer of Starizon Studio. The CEO is the only person in the organization who can span across all the department silos and drive a well-thought out orchestrated patient experience, he says. [Listen Now]
Sponsor HealthLeaders Media Marketing Weekly

Contact Paul Mattioli, Sr. Director of Sales, at or call 800.639.7477.
Marketing Resources From HealthLeaders Media

Free newsletter download: View the new digital Healthcare Marketing Advisor and experience the enhanced rich-media PDF format.
Want more on healthcare marketing? Visit the MarketShare blog for thoughts and news on hospital marketing and advertising.
Sign up to receive our new, free e-mail publication that offers concise updates on the top nursing leadership headlines, as well as best practices, practical advice, and expert strategies from nurse industry thought leaders.
New book: A comprehensive guide to community benefit and 990H reporting.
HIPAA changes bring massive new penalties. Are you up-to-date on the regs?
Listen Now: Dramatic tactics to improve the patient experience.
MAGAZINE   |   NEWS   |   TERMS OF SERVICE   |   PRIVACY POLICY © 2010 HealthLeaders Media
If you prefer not to receive this email newsletter, you can unsubscribe here
HealthLeaders Media Marketing Weekly is a division of HealthLeaders Media ©2010
5115 Maryland Way
Brentwood, TN 21027
Serving the business information needs of healthcare executives and professionals.




FREE e-Newsletters Join the Council Subscribe to HL magazine


100 Winners Circle Suite 300
Brentwood, TN 37027


About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2016 a division of BLR All rights reserved.