Atlanta-based Grady Memorial marketing up in lean times

Atlanta Journal-Constitution, May 17, 2010

As Atlanta-based Grady Memorial Hospital scrambles to save money, officials are spending about $1 million dollars a year on a marketing campaign to improve the hospital's tarnished image, the Atlanta Journal-Constitution reports. While Grady officials say the marketing campaign is necessary to attract financial donations and paying patients, some healthcare advocates object to the financially fragile hospital spending the money on advertising instead of patient care.


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