Cleveland Clinic is the health care industry trailblazer when it comes to publishing its clinical outcomes. As discussed in this earlier story ("How To Report Quality To The Public"), the Ohio hospital system annually publishes Outcomes Books that detail the clinical performance of each of its departments. The author called the hospital's corporate office to find out more about the history of the Outcomes books. He soon found himself on the phone with the CEO. It turns out that Delos "Toby" Cosgrove, who runs the $6 billion health system, is also the organization's unofficial transparency officer. He was the guy who developed the Outcomes Book concept in the first place.