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Seize your one chance to make an impression

You've got all of the advertisements in place. Direct mail pieces are ready to go out. Your hospital's new marketing plan is ready to go, but is your organization equipped to handle the swell of responses that your marketing may bring? You'd better hope so. A new white paper from Bedford, TX-based research firm The Beryl Institute shows that 75% of consumers calling your hospital will give it one chance to meet their needs.

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