This is an excerpt from a member-only article. To read the article in its entirety, please login or subscribe.

Consumer-driven plans make for new provider-patient marketing opportunities

One of the consequences of the consumer-driven healthcare movement and the rising number of health savings accounts (HSA) is a new patient-provider relationship. There are a host of patient satisfaction pitfalls and marketing opportunities to consider-from taking patients' phone calls to ensuring their privacy to negotiating prices. Providers need to craft a system for managing this emerging relationship, said Max Reiboldt, managing partner and CEO of Alpharetta, GA-based The Coker Group. Reibold spoke during a recent HCPro audioconference about the effect of consumer-driven care on healthcare providers.

MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.