Date: Sept. 14, 2012, 1:00–2:30 p.m. ET
Can you prove the value of your marketing efforts to your organization's bottom line? Learn how marketing leaders from Cleveland Clinic and Fairview Health Services capture, track, and measure the impact of their marketing programs to demonstrate ROI and better support organizational business objectives. Get proven strategies from industry leaders in a new interview-driven format, expanded Q&A, online forum, takeaway presentation, and 60-day post-event on-demand access.