Long-ailing UMC aims to alter image, add revenue

Las Vegas Journal-Review, November 1, 2011

Hospitals typically spend millions of dollars a year marketing themselves. University Medical Center of Southern Nevada gets much of its name recognition for free. Whether in written or televised news accounts, UMC's trauma center often serves as the backdrop for shootings, stabbings and other major incidents . Two weeks ago, IndyCar racer Dan Wheldon died there after a 15-car crash inflicted head injuries beyond treatment. To UMC Chief Executive Officer Brian Brannman, the trauma center's prominence helps showcase some of the county-owned hospital's strongest assets. "We think we can take care of a lot of catastrophes and accidents with excellent results," said Brannman, who took his post July 1. "A level one trauma center is essential for a community this size."


MOST POPULAR

SPONSORED REPORTS
SPONSORED HEADLINES

SIGN UP

FREE e-Newsletters Join the Council Subscribe to HL magazine

SPONSORSHIP & ADVERTISING

100 Winners Circle Suite 300
Brentwood, TN 37027

800-727-5257

About | Advertise | Terms of Use | Privacy Policy | Reprints/Permissions | Contact
© HealthLeaders Media 2015 a division of BLR All rights reserved.