Of course patient care is paramount, but the way administrators handled the situation reflected poorly on the hospitals and certainly did not help employee satisfaction. The edict raised a few eyebrows in the media regarding the staff's work ethic and I'm sure there was plenty of grumbling around the water coolers after the video streaming was cut off.
As an alternative, Vancouver hospitals could have asked workers not to watch any livestreams during their shift and instead provided a viewing party for people to stop by during their breaks.
Takeaways for Healthcare Orgs
As the World Cup draws to a close, the key takeaway for hospitals is to remember to incorporate these positive, promotional strategies into their annual marketing plan. And if this burgeoning soccer fever sticks around, as I suspect it will, it might be worthwhile for organizations to look into partnering with their local Major League Soccer team and youth soccer programs.
The World Cup only comes every four years, but the marketing strategies used during the 2014 tournament should become permanent fixtures in your healthcare organization's PR toolkit.