Last summer the Disney parks introduced MagicBands, colorful plastic wristbands that allow guests use them as fast passes and room keys, and also store information such as preferences and personal data.
It's not hard to think about how this technology could be used in healthcare, perhaps replacing the traditional hospital wristband altogether. With this sort of wristband or other similar piece of mobile technology, patients' information and preferences will follow them through the hospital and even beyond as they go for tests or procedures, rather than stay on the whiteboard as is often done now.
Marketers can position themselves as thought leaders by keeping tabs on this sort of consumer technology and suggesting ways it can be incorporated into their organization. While it may not be in a hospital's budget to change out all ID bracelets for Disney's high-tech versions, there are still lessons to be learned and takeaways that can improve the patient experience now.
A HealthLeaders Media webcast, Patient Experience & HCAHPS: Lessons from Community Health Systems and Baird Group, will be broadcast on Thursday, April 24, 2014, from 1:00 to 2:30 p.m. ET. Speakers are Debra S. Landers, vice president and chief marketing officer for Community Health Systems, and Kristin Baird, RN, BSN, MHA, president and CEO of Baird Group.