In a world where consumers can spend five hours picking out their latest smartphone, and less than 20 minutes picking a physician, this kind of information will fundamentally change healthcare, Spradlin said.
"The AMA is right, in that there is a lot of context that's important to understand," Spradlin said. "As we get a little bit smarter, and the consumer population gets a little bit smarter about understanding and parsing a lot of this, we'll get better at correlating the quality measures in these cases.
"I also think we could see some unexpected attempts at driving some that, even here. When you look at claims data, you can't help but look at readmission rates. Are readmission rates potentially a strong signal of quality? I think for certain procedures, probably."
Code-a-Palooza visualization proposals are due on April 25. (Don't worry, the coding doesn't all have to be done by then.) As competitors and other healthcare luminaries assemble in Washington June 1–3 and I'll be there again to cover it—then the real fun begins.