Rachel Greenup, MD, speaks in a YouTube video for Duke Medicine
"This is because compared to traditional communication channels... web sites and social media are relatively less expensive ways to interact with prospective consumers, with the added benefit of facilitating more two-way (rather than one-way) communication."
With that in mind, let's look at some of the most effective ways hospitals are connecting with patients on YouTube.
1. Profiling Physicians
Duke Medicine joined YouTube in 2007 and has since gained 3,848 subscribers and nearly 2.5 million views.
One of its longest playlists, with over 100 videos, is called "Meet Our Doctors," profiling a variety of physicians. Each branded video is about 90 seconds long and features individual providers explaining their backgrounds, why they decided to work at Duke, and talking a bit about their approach to care.
"My patients are really brave and courageous and going through a really tough time, so it's such a privilege to be a part of that," says Rachel Greenup, MD, a breast surgeon, in one such video. "I feel really strongly that loving your work and being a part of that experience where you have the opportunity to cure people of their disease or help guide them through their disease process is really something many people don't have the opportunity to do, so if when I approach each patient and each day with that mindset it helps get me through."
Imagine how powerful that message—spoken by the surgeon herself—would be to a patient choosing where to get treated.