Advocate, which now has nearly 900 followers, a variety of photos promoting specific events, initiatives, and service lines. For example, last week it posted a photo of a patient giving the thumbs up as she was getting wheeled into surgery with the caption "Sinus issues? Deviated septum? Nasal polyps? If any of these sound all too familiar to you. Shannon can relate. Follow her experiences as she goes for her 3rd sinus surgery in her blog posted on the homepage of ahchealthenews.com"
In October, Advocate ran its first Instagram engagement campaign, asking followers to upload photos of their "best girl moments" using the hashtag #StoriesoftheGirls, in honor of breast cancer awareness month. More than 100 women uploaded photos using the hashtag.
2. Promoting a Specific Service Line or Procedure
Swedish Medical Center gained a lot of attention when it live-tweeted and Instagrammed a cochlear implant surgery in 2012, the first time a hearing restoration surgery was covered in that way. It gained coverage in Forbes, CNET, and Mashable, to name a few, but the hospital still managed to direct the conversation back to its hearing restoration offerings due to its tightly integrated social media strategy.