If you want me to pay $3,000 for an MRI, you'd better be able to explain why I need it. And if the doc-in-the-box down the street can do the MRI for less, I'll have them send you a copy of the images. If it's 2 AM and the emergency department is my only option, you'd better be prepared to provide a detailed list of charges when you present my bill, and you can expect that I will haggle.
I will not pay $100 for an ice pack or $30 for an aspirin. And don't slap me with a "facilities fee." What it costs you to keep your doors open and your lights on is not my concern. Finally, don't expect me to pay additional fees six months or a year down the road when you correct a mistake on my bill.
3. I Want it Now
Don't make me take time off from work to sit in your waiting room for an hour for a harried 15-minute visit with a physician's assistant and a $150 bill. Drug stores are open 24/7. Banks are open later. Even airlines are more consumer friendly than providers!
Extend your office hours later in the day and on weekends to accommodate my schedule. Provide easy Internet access to my personal health account. Improve office scheduling so that I don't have to wait long. Have someone available for telephone consultations. Ensure that your office is easily accessible and close to my home.