3 Better Ways to Market Bariatric Surgery

Marianne Aiello, for HealthLeaders Media , December 11, 2013

The app was developed by a team led by Valley Health System's advertising director Christine Beltran, as well as a Canadian software company that makes "virtual plastic surgery imaging software."

"It gives people the power to envision how they could look," state Desert Springs CEO Sam Kaufman in prepared remarks. "Undertaking a major surgery is a mental, emotional and physical commitment. This is another tool to help you make that decision."

Kaufman himself underwent gastric-sleeve weight-loss surgery in April and has lost more than 100 pounds.

The app drives users to the Desert Springs bariatric surgery microsite, where people can learn more about their weight loss offerings.

2. A Fashion Show for Bariatric Success Stories
The University of Alabama Hospital's Bariatric Surgery Services has helped patients share their successes of achieving a healthier lifestyle through weight loss surgery during its annual UAB Hospital Bariatric Surgery Services Fashion Show.

Patients who participated in the event were one to five years post-operative, and each participant had lost 50-250 pounds since their surgery. The event highlights the hardships, trials, and commitments made by the participants to follow the orders of the program and discuss how they continue to thrive today.

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2 comments on "3 Better Ways to Market Bariatric Surgery"

M Semmer (10/14/2015 at 12:32 PM)
Are these new patient getting techniques or are they brand building? One is a little farther up the patient funnel than the other and can make a difference in the time to ROI.

Mike Ranson (12/11/2013 at 1:46 PM)
An App, a newsletter, and a fashion show? That's it? An App? Really?




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