Tough Economy No Excuse for Lax Fundraising

Rene Letourneau, for HealthLeaders Media , November 18, 2013

"I think a lot of people believe they are going to lose their ability to make choices and not get the tests they need, and that's not true. There are things that are good about ObamaCare, and there are things that are going to challenge us. We can't be everything to everybody. My generation, we expect things in an instant, and it's hard to swallow the idea that you may have to wait a week for an appointment or test," she says.

"From a philanthropy perspective, we need to really hone our message and make the point that we can't stand still. We all want innovation; that is what America is about."

Don't Blame the Economy
Above all, Doliner believes that the challenges healthcare development departments are currently facing should not be used as justification for poor performance.

"We can't use the economy as an excuse. There are so many people out there who have resources. They may have less, but they are still caring, and they are still donating, so why not to us?… If we use the economy as an excuse, we're not doing our jobs," she says. "Healthcare is a cornerstone of all our communities, and it shouldn't be hard to do this fundraising. It's our job to make sure it's done with a loyal constituency and that there is continuity."

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