HLM: Are health insurance exchanges in danger of losing their status as a game changer as a result of a rocky launch?
Gordon: I think if the train hasn't left the station, it's about to. I really do think the concept of a marketplace should be apolitical. We see marketplaces in every other industry, even complex ones like other kinds of insurance, banking products, and the travel industry. It's technically challenging but solvable. The marketplace for health insurance reflects the way we buy other things, and I just don't think you put that back in the bag.
Next week, in the second part of our conversation, Gordon continues to describe the health insurance business practices in Australia that she believes the U.S. could learn from, as well as the consumer health market in Singapore.