Healthcare CEOs: Get Ready for the Haters

Philip Betbeze, for HealthLeaders Media , October 25, 2013

Patients have signed their benefit forms, and they've signed up for insurance, but little do they know that they've gone from a $500 deductible to a $5,000 one. All of a sudden, a trip to the hospital and they have to come up with thousands of dollars to pay the bill. And they haven't budgeted for it.

Many hospitals are already suffering from huge bad debt burdens. Hospitals are at the end of the chain; they're the ones trying to collect the balance, and they have to explain to the patient why that is. It's not an easy conversation. And woe to the hospital that can't collect the patient's portion of the bill prior to service. It's certainly not easy to collect it after.

What hospitals are really left telling many patients is that they have poor insurance. Their coverage is little more than a catastrophic plan. Much of the rest is up to your patients and their employers, who are stuck with skyrocketing rates for that catastrophic coverage.

They're in for a rude awakening, and it's not your fault. But they'll be blaming you.

Philip Betbeze is senior leadership editor with HealthLeaders Media.
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4 comments on "Healthcare CEOs: Get Ready for the Haters"

Phil Midden (10/25/2013 at 11:46 PM)
..."patients begin to blame the hospital for the crushing level of healthcare costs"... Perhaps they'll then see why insurance is so expensive.

Steven Lazarus (10/25/2013 at 4:26 PM)
Boundary Information Group predicted the rapidly rising patient financial responsibility problem in June, 2013, based on interviews with provider revenue cycle managers. Our research report also documents several successful approaches being used by leading [provider organizations to address this issue. The Research Report: The Impact of Growing Patient Financial Responsibility on Healthcare Providers is available at no cost on the home page.

pplemmons (10/25/2013 at 2:05 PM)
Wasn't it the AHA and the CHA leadership standing shoulder to shoulder with obama and even publicly shilling for the enactment of obamacare? Just couldn't wait for all those new patients and revenue to roll in. Well, here are your new patients and they won't pay you and "hate" you for trying to collect what is due. Oh, and the effective control of hospitals, indeed the whole healthcare industry, will reside in the Federal government if this monstrosity is allowed to stand. Over and over, like Charlie Brown trying to kick the football, the hospital associations think they can make a deal with the Feds, only to be made suckers in the end. You would think they would learn.




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