Healthcare CEOs: Get Ready for the Haters

Philip Betbeze, for HealthLeaders Media , October 25, 2013

To be sure, the trend of greater patient financial responsibility for their healthcare is not necessarily driven by Obamacare. In fact, it's chiefly driven by the fact that health insurance deductibles, coinsurance, and copays have been seen by employers and payers for a few years now as the last best hope to get a handle on the growth in healthcare costs.

The theory is that patients will begin to ration their healthcare and shop for the best price because they're more responsible for the cost. Well, that may happen, but other negative consequences of this trend are less immediately apparent. Sometimes, they just can't, or won't pay.

One consequence, this CFO argued, is that patients begin to blame the hospital for the crushing level of healthcare costs for which they are now responsible. This makes them less likely to pay than ever.

In any case, the CFO and several of his colleagues agreed that hospitals will likely be the focal point of hatred from patients simply because they're trying to collect on a bill that used to be paid by someone else.

In most cases, patients find out about the huge share of the cost of care they are responsible for from the hospitals themselves. So it's at least partially a case of 'blame the messenger.'

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4 comments on "Healthcare CEOs: Get Ready for the Haters"

Phil Midden (10/25/2013 at 11:46 PM)
..."patients begin to blame the hospital for the crushing level of healthcare costs"... Perhaps they'll then see why insurance is so expensive.

Steven Lazarus (10/25/2013 at 4:26 PM)
Boundary Information Group predicted the rapidly rising patient financial responsibility problem in June, 2013, based on interviews with provider revenue cycle managers. Our research report also documents several successful approaches being used by leading [provider organizations to address this issue. The Research Report: The Impact of Growing Patient Financial Responsibility on Healthcare Providers is available at no cost on the home page.

pplemmons (10/25/2013 at 2:05 PM)
Wasn't it the AHA and the CHA leadership standing shoulder to shoulder with obama and even publicly shilling for the enactment of obamacare? Just couldn't wait for all those new patients and revenue to roll in. Well, here are your new patients and they won't pay you and "hate" you for trying to collect what is due. Oh, and the effective control of hospitals, indeed the whole healthcare industry, will reside in the Federal government if this monstrosity is allowed to stand. Over and over, like Charlie Brown trying to kick the football, the hospital associations think they can make a deal with the Feds, only to be made suckers in the end. You would think they would learn.




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