The event was open to anyone with online access, but billed as an opportunity for hospital leaders to submit questions about the looming six-month open enrollment period for individual coverage on the health insurance exchanges, or marketplaces, as they are known. Cohen and Taueg provided suggestions to help hospitals with the transition.
"One thing [hospitals] might want to do is think about the patients that they already serve that are perhaps uninsured and how they can reach out to give them some information, be that through a mailing or some sort of a drive or health fair on the campus. But reach out to them. Don't wait for them to call you," Taueg said.
"Secondly, don't forget about your employees or your associates. They too are ambassadors in your community. They need to be informed, and many of them have family members who need to go to the marketplace. So take the time to look at your own employees and work with them."
"The third thing is I can't emphasize the partnerships enough. They are very important. You need to know who the navigator grantees are in your area and build on the partnerships that you already have. While it is not necessarily innovative, these are things that work. We just have to make sure that we work them."
Cohen was asked by Umbdenstock if the exchanges would be operational on Oct. 1.