4.You aren't willing to train employees on the right way to use social media
Training should inform and educate employees on all angles of social media behavior, from how to interact with the company to building a good profile to patient friend requests. Just like training for a new technology or safety program, set up scenarios for employees and provide answers proactively to the questions you know will arise.
"Fundamentally there is nothing new about social media when it comes to these policies," says Bennett. "Every rule you've already been following already, they also apply to social media. Be sensible and behave. If anything comes up, it's extraordinarily rare, we look at what is the context because there can be a lot of times where the employee had no idea that what they were doing could be seen in a different light. A lot of it is about education about the grey areas. This falls into the areas of understanding professionalism—how you portray yourself and the organization."
"It takes courage to say there is a risk and possibility of something bad happening, but the benefits outweigh the risk, and the risks can be mitigated by having policies and putting in training," says Bennett.