"You cut off my support network with I needed it the most," read one response UMMC received from a patient.
Within three months of lifting the social media ban, UMMC nurse practitioners set up several patient support groups inside Facebook groups for transplant patients, patients with traumatic injuries, and extreme digestive disorders. These were previously face-to-face groups, says Bennett, but social media has expanded their reach.
3. You don't promote knowledge and information sharing.
"Facebook's mission is to give people the power to share and make the world more open and connected," – Facebook.
Social media provides a great tool for collecting information and sharing knowledge. By denying your employees access to these networks, you also send a message that it's not important for your employees to be a part of a more connected world.
When Baylor Health's marketing department began to roll out a social media campaign in 2010, it pushed for relevant employees to have access, and made the successful push in 2011 to have the ban lifted for all employees.
"We look at it that we wouldn't block these tools any more than a phone," says Baylor Health's Howland. "You treat it like any other communication tool. For companies that want to be forward thinking and innovative, blocking social media doesn't fit with that message. If it's employee productivity a company is worried about, there are plenty of ways an employee can waste time on the Internet that isn't Facebook. So that's a managerial issue, not a social media issue."