What Does Singapore Know About Selling Healthcare Products?

Jacqueline Fellows, for HealthLeaders Media , July 3, 2013

"More people will be buying insurance, or will be covered by insurance. Therefore insurance companies stand to gain just by increased volume," she says.

The increased attention on helping consumers eligible to buy insurance on the exchanges could serve the rest of the population well because it could force health insurance companies to become better at communicating clearly, something she acknowledges health plans haven't done very well, which could be a contributing factor to U.S. consumers being slow to take on more responsibility for their health.

"I don't think this is a market where people feel really confident about trying new things," she says. "It's hard to branch out, because, like your house, you've got to know that it's not in a flood zone, that the roof doesn't leak, that the windows work. There's a lot of uncertainty when you're buying a health insurance product. And I think we don't have great literacy, frankly, into the terms and conditions of a health insurance plan."

Gordon will be blogging about her trip to Singapore, Australia, and New Zealand. She leaves July 15.

Jacqueline Fellows is an editor for HealthLeaders Media.
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