Once iTriage identifies the patient, based on group number and member ID, recommended care starts to tackle the cost side of the equation as well. The app will continually reinforce when care options are higher cost, out of network, or face challenging payment arrangements, says Peter Hudson, MD, co-founder and CEO of iTriage.
"What we've found is when we offer lower-cost care, right on that screen, the utilization of higher-cost care, emergency department care, goes down 40 percent, because you have this great, contextual approach to your provider service," Hudson says.
iTriage's founders have been attracting a lot of attention in high places. First Lady Michelle Obama asked them to join her during February's State of the Union speech.
"The most disruptive thing in the history of medicine is for the consumer to be engaged in the knowledge of medicine, the knowledge of treatment, understanding the ecosystem, having a better dialogue with their doctor," Hudson says. "I think it has the ability to be a blockbuster drug."
As if that weren't enough, iTriage will soon be able to check multiple symptoms. When a patient enters a symptom, such as lower abdominal pain, and then their gender and age, the most common medical conditions for lower abdominal pain for that patient profile show up right on the patient's mobile device.
The change will be all the more dramatic because iTriage leverages the power of cloud computing to render a response quickly. Most of the computation is not happening on the smartphone or tablet. It's happening in the cloud, on a cluster of powerful servers.