In Wake of Bombings, How Hospitals Are Communicating

Marianne Aiello, for HealthLeaders Media , April 24, 2013

Saying Thanks, Sharing Kindness
Each of the three hospitals I'm focusing on also used the social network to thank its supporters and share the acts of kindness that were happening in their facilities.

"Thank you to everyone who has posted such kind words on our Facebook page over the last couple of days," BIDMC, which has 7,300 likes, posted on April 17. "We're so proud to have amazing doctors and nurses who dedicate their lives to helping people get well. #BostonStrong"

The medical center also shared a photo of dozens of get well cards children had sent in for the bombing victims.

BWH, which prompted fans to change their profile photo to its Brigham Remembrance Button, shared a photo of a string quartet from Berklee College of Music, which showed up and started playing music outside of its Emergency Department as a random act of kindness.

See Also: Boston Bombing Hurt Hospital Staff, Too

MGH also thanked its staff and all those seeking to donate blood or help in some way.

"We want to thank everyone for their efforts in the wake of yesterday's devastating events during the Boston Marathon," it posted on April 16. "It was an extremely difficult day for Boston, for Massachusetts General Hospital and for the many people affected by the tragedy. Here at Mass General, we treated 31 patients, 10 who have been released at this time."

While the events that happened in Boston last week are unprecedented, the three main hospitals treating marathon bombing victim are using Facebook as one of the primary tools to communicate with patients, family, and staff, solidifying the social network's place in the marketer's crisis communications toolkit.

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