Mistake 4: Shying away from social networking
For many physicians—particularly the less tech-savvy—the thought of managing multiple social accounts is daunting. But today, they can no longer be ignored.
Solution: Get comfortable on many social networks.
Once physicians are comfortable on LinkedIn, it's time to start exploring other social networks. For the next step, Pho suggests creating a Google profile or a Twitter account.
"Twitter is a great learning tool for doctors, because it can help filter the vast amount of information on the web," he says. "You don't even have to contribute content; just listen. If you follow people with similar interests, it act as a powerful online curation mechanism."
As an added bonus, Pho uses his Twitter feed as his daily reading his and has used the network to find some fascinating articles that he otherwise wouldn't have come across.
"The bottom line is that the more physicians are active in social media, the bigger their digital footprint will be," he says. "And that gives them more control over their online presence."