Mistake 2: Trying to censor negative online reviews
When the odd negative review does pop up online, many physicians panic and try to delete the comment. Most review sites don't allow for this and, even if they did, it's not a smart idea, Pho says.
"Many doctors ask me how to get rid of these sites, or take down negative reviews," he says. The short answer is, you can't. Transparency is here to stay."
Solution: Embrace review sites
Despite what most doctors think, studies show that the majority of physician reviews are positive.
"Most patients like their doctors," Pho says. "So encourage them to review you online. Don't cherry-pick just the good ones—ask all your patients to do so. Chances are, the majority of reviews will be better than most doctors would think, and can drown out outlying negative comments."
Mistake 3: Saying you don't have time
Even if a physician only has 10 free minutes a week, it is still possible to successfully monitor and manage their online reputation.
Solution: Start with a LinkedIn profile
LinkedIn, a professional social network, is the standard in online resumes. Patients view the site as a reliable information source and will likely check a physician's professional profile soon after their page on their practice or hospital's website.
Fortunately, LinkedIn profiles only take about 10 to 15 minutes to create and get ranked high on a Google search.
"Best of all, you're in total control of that content, and thus, what patients see of you online," Pho says. "For doctors who are hesitant of having an online presence, LinkedIn is a great way to become more comfortable on the web."