Dual CMOs a First; Expect More Hospitals to Follow

Joe Cantlupe, for HealthLeaders Media , January 31, 2013

With growing ambulatory care programs, particularly, and the "increasing complexity (in) the kinds of care hospitals can providing without admitting patients," Foster adds, "it is not surprising that some hospitals are re-thinking how to best provide appropriate clinical care leadership in the ambulatory as well as the inpatient environment."

Children's National Medical Center has 303 beds and eight regional outpatient centers, focusing on medical needs ranging from cancer to emergency, trauma, critical care, neonatology, orthopedic surgery and neurology. It includes the Children's Research Institute and the Shiek Zayed Institute for Pediatric Surgical Innovation.

The two new CMOS succeed Peter R. Holbrook, MD, who spent 37 years at Children's National Medical Center. When he left last summer, the hospital released a statement saying that Holbrook's tenure "included significant contributions to the development and recognition of intensive care as an essential subspecialty in pediatrics."

Holbrook made lasting impressions on the hospital. His departure, too, represented a changing of the guard in how Children's National Medical Center, and I'm sure others as well, see the pace and complexity of leadership ahead for physicians, and how they respond within the orbit of the hospital and increasingly within its outpatient satellites.

As a hospital spokeswoman told me, during his tenure as CMO Holbrook "was responsible for clinicians—focused on quality and safety."

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1 comments on "Dual CMOs a First; Expect More Hospitals to Follow"

Jennifer Grebenschikoff (1/31/2013 at 5:01 PM)
This dual CMO role makes a huge amount of sense. Health care is complex, it is a business, and there are so many changes yet to come. Other organizations have named two CMOs in a different way - one CMO or quality and safety, and the other CMO for physician relations and medical staff governance. Kudos to Children's for being on the leading edge!




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