4.Keep an eye on your peers
The healthcare industry as a whole is behind the curve, but many hospitals are true social media standouts. Keep an eye on these organizations to see how they launch campaigns, respond to criticism, and deal with employees.
The Mayo Clinic tops the list of social media trailblazers and provides helpful information to other organizations through its Center for Social Media.
UPMC is also a top organization to go to for social media tips, especially it's well maintained Facebook page.
And if you're looking for Twitter inspiration, check out Brigham and Women's account. They tweet a variety of posts on anything from health topics to hospital rankings to volunteer opportunities.
None of this counts if you can't view the statistics that tell you which efforts are working, which fell flat, which are tapering off, and which have found a second life. Keep count of your followers and likes, of how many people clicked your links, of how long visitors stayed on that blog post.
This information will help you better tailor future social campaigns and give you solid numbers to report to your superiors.
With these five resolutions, hospital marketers should be able to commit to having a strong presence in the social media world now and for years to come—or at least until the millennium gets its braces off.