Here are five resolutions all hospital marketers should make for the coming year.
1. Tell powerful patient stories
Perhaps the greatest value of social media is the ability to quickly and easily connect with patients. From there, it's up to the marketer to make this connection meaningful.
Often, the best way to accomplish this is by telling meaningful, powerful patient stories. Luckily for us, these stories already exist out there. We just have to find them.
To do this, track any keyword or hashtag that relates to your organization. A third party platform such as HootSuite can facilitate this. If you don't find much, start soliciting patient stories.
From there, you can share them on Facebook, re-tweet them on Twitter, or write up a blog post, which you can then link to on Facebook and Twitter. In some cases, YouTube may be the best storytelling medium.
There are countless ways to share positive patient experiences through social media. And the more often you do it, the easier the process will become.
2. Do something innovative
Another benefit of social media campaigns versus traditional marketing campaigns is that you can afford to take more risks.
If a marketing campaign bombs, you've wasted money on print materials and advertising space. But, in most cases, if a social media campaign misses the mark you're only real cost is the time it took to execute it.
Besides, in social media taking a risk can pay off big.
Here are some ideas to get your gears turning:
Get creative and see what sticks. As a bonus, local press love to cover innovative hospital social marketing efforts.