Top 3 Ways Hospitals Take Advantage of Holiday Cheer

Marianne Aiello, for HealthLeaders Media , January 2, 2013

3.Celebrating dedicated and talented staff
The holidays also proved to be a popular time for thanking dedicated and talented hospital staff members.

South Jersey Healthcare Regional Medical Center's "singing cardiologist" was featured in the local press for leading staff and patients in some unique Christmas carols in the hospital's cafeteria.

Gladwyn Baptist, MD, led the crowd in traditional holiday songs, such as "White Christmas" and "Silver Bells," and introduced them to a few of his own compositions, such as "I'd Like To Treat Your PVCs (Premature Ventricular Contractions)."

Not only did Baptist's performance get patients, family members, and staff engaged in a positive way, it enabled the press to write an interesting feature about one of the medical center's physicians and the work he does. This tactic is something that can be used at any time of year.

This time of year is also opportune for hospitals to thank all staff—crooners and everyone else—for their hard work and dedication throughout the year. At IU Health Starke Hospital in Knox, IN, the hospital administrator did this by going department-by-department, and  handing out candy canes to each member of staff.

It's great to see hospital marketers really getting into the holiday spirit and it served to remember that this sentiment shouldn't be forgotten as the year progresses. There is never a bad time to interact with the community, showcase your doctors, and thank your staff for all that they do. Here's to a productive, creative, and healthy new year.

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1 comments on "Top 3 Ways Hospitals Take Advantage of Holiday Cheer"

Leah Ekmark Williams (1/2/2013 at 1:13 PM)
Thanks for the great article with reminders and tips about ways for hospitals to spread holiday cheer in their communities. These are all great ideas and definitely [INVALID] pressworthy opportunities, especially within the community. We also found success with a singing hospital employee from Lake Pointe Medical Center in Rowlett, Texas. Lake Pointe has a "rapping nurse" who [INVALID]d a CPR rap - we were able to use this angle during the back to the back-to-school season and put a fresh spin on CPR techniques for the media. They loved it and it had great visual appeal! You can view the video here: I hope this tip helps other hospital PR or marketing pros as they are looking for new angles to get the media's attention in 2013.




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