Top 3 Ways Hospitals Take Advantage of Holiday Cheer

Marianne Aiello, for HealthLeaders Media , January 2, 2013

I had vowed that 2012 would be different. That I would do all of my Christmas shopping in November, online. Naturally, I still found myself trudging to the mall on December 23.

Fortunately, it wasn't all for naught, because not only did I fill the remaining gaps on my Christmas gift list, I also saw a physical manifestation of a hospital marketing trend that cropped up online this season—a Christmas-themed ad.

This is nothing new. I know. You can freeze that eye-roll.

But holiday-based marketing and promotions have been growing in healthcare in recent years, largely thanks to social media. Any marketing director's social media calendar is mapped around two things:

  1. Condition-awareness months
  2. National holidays

This mindset has bled into other facets of hospital marketing, to the industry's benefit.

Here are the top three ways I have seen hospitals promoting their technology, services, and staff over the holiday season.

1 | 2 | 3 | 4

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1 comments on "Top 3 Ways Hospitals Take Advantage of Holiday Cheer"

Leah Ekmark Williams (1/2/2013 at 1:13 PM)
Thanks for the great article with reminders and tips about ways for hospitals to spread holiday cheer in their communities. These are all great ideas and definitely [INVALID] pressworthy opportunities, especially within the community. We also found success with a singing hospital employee from Lake Pointe Medical Center in Rowlett, Texas. Lake Pointe has a "rapping nurse" who [INVALID]d a CPR rap - we were able to use this angle during the back to the back-to-school season and put a fresh spin on CPR techniques for the media. They loved it and it had great visual appeal! You can view the video here: I hope this tip helps other hospital PR or marketing pros as they are looking for new angles to get the media's attention in 2013.




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