Cancer Center's 'Gangnam Style' Video Goes Viral

Marianne Aiello, for HealthLeaders Media , December 5, 2012

The video was shot at the cancer institute, a gymnastics gym, a college basketball court, and on a moving school bus.

As one can imagine, the logistics of coordinating a shoot of this size were trying, but everyone involved was eager and willing to make it work, Reyes says.

"Everyone was amazing to work with and really went above and beyond to help make this music video come together and add a little variety to the final piece," she says. "[Aly, Gabby, and Jordyn] were excited to visit the hospital and check out a couple places around the state to help bring a smile to some peoples' faces."

At publication, the video had more than 35,000 views. And while the majority of the video is fun and dancing, that means 35,000 people heard the survivorship director's message first. Quite a few traditional campaigns can't claim that impact.

"Fun, viral videos can benefit hospitals or other organizations by exposing new audiences to them and their mission," Reyes says. "It's a subtle yet incredibly powerful way to get the word out. It's no secret that more and more people are spending time online and viral marketing is more important than ever, especially for hospitals. We find that a viral video can help engage people in a fun way and also, make them more aware of what we do and how we do it."

At the end of the day it's all about raising awareness of Levine Cancer Institute as a world-class cancer institution, Reyes says.

"Overall it demonstrated the Institute's committed to celebrating cancer survivors everywhere, encouraging them to live life to their fullest each and every day," she says.


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