Compiled together, they hope, the results can lead to even better techniques on developing a culture of inclusiveness and teamwork.
OK, you might say, I'm convinced. This culture development stuff is all much easier said than done. But the authors have little sympathy.
"This won't happen overnight," Spiegelman says. "The challenge is to find the leaders who get it. Some of that might be generational—and establish a long-term strategy. It takes three to five years to turn around culture."
As for that provocative title, Spiegelman is unapologetic and insists he means it.
"The title is something that came from the philosophy I have in my own business," he says. "If you focus on employees first, that drives customer loyalty and you can invest profit back in your people and the cycle continues. You hear patient, patient, patient, but there's a blind spot that our leaders have. Customer satisfaction comes from employee satisfaction."