Culture should be most refined process in your organization, they argue. Yes, developing a culture of teamwork, purpose and fun is all common sense stuff, but leaders—at least in healthcare—haven't realized how important it is.
"All a bunch of new age crap?" Berrett asks. "No. You would think this is intuitive, but it's really not intuitive. The science is profound and research significant."
Leading like that also, much to leaders' surprise, says Berrett, requires less focus on bureaucracy.
"If we engage a team doing this with a purpose—a greater vision for the purpose behind what they're doing, the bureaucracy takes care of itself," Berrett says, equating internal bureaucracy to the creation of stifling rules to keep motorists safe from the worst drivers. "But if everyone's in alignment, you have [fewer] rules."
As part of their research, the two have created a website to measure an institution's "cultural IQ" through a series of questions. Once leaders see the results from their own team, it engages them in necessary conversations "that you might not have otherwise had," says Berrett.