"We wanted to work on areas that would be easily done in your [hotel] room or they could be easily available at home," he says. "And that they would help you long-term managing stress, managing sleep—especially when you're traveling in different time zones—and improve your food choices. These are things that are important to the traveler, who may have a hectic life."
After the first sixty days, guests can decide to continue with the programs for a fee of $50 each.
The Stay Well Rooms launched on October 1 so Cleveland Clinic isn't analyzing guests usage of the online programs yet, but it is tracking several metrics.
"In the best of all perfect worlds, when you offer something valuable, but free where someone else has to put effort into looking at it, about 10% usage would be considered a great success," Roizen says.
Regardless of those results, this effort is already a great branding success. Infusing your organization's expertise and mission into other industries and organizations is what separates the good brands from the great.
To get hotel guests thinking about their health, in Sin City, of all places, is a feat that these rooms are sure to accomplish. And hotel guests will most likely remember the healthful messages they learned—and the organizations who taught them.